Himalayan FM is China's largest online audio sharing platform. The brand hopes to open its offline platform business by creating a new branch. As per a Chinese proverb - every natural element have their own sound, through which bring the communication with others, creating harmony world. - the brand aims to take the sound throughout the offline space and integrates it with interior space and product, gathering every element through sound and bring closer with each other.
The overall design language is simple and pure, while also giving a clear recognition. This minimalist concept comes from a subtle insight; People unconsciously tilt their heads when they are fully engaged in what they listen closely to. This simple action becomes the origin of the brand's visual design. It injects an innovative concept for the brand, "listening" not just hearing; listen closely and enjoy the feeling the joy of the good sounds; The design tilts the usual sound level bars to create the symbol of the brand, and growing horizontally will form the Chinese typography of the brand. The brand’s symbol and typography are integrated perfectly and become one. The simple and pure design language brought the brand profound connotations, at the same time unified the brand with a unique and stunning visual image.